Southampton Football Club, The FA, Premier League and Football League are all clear about this:
Discrimination in any form is unacceptable.
Supporters shall not use racist, sexist, homophobic or other discriminatory language.
At Southampton, we encourage all fans to report any incidents of discrimination to us as soon as possible, via one of the following routes...
Ways you can report abuse you experience or witness:
Stewards – You can speak to a steward anywhere in or around the ground
Text – You can use our dedicated service by texting SFCREPORT to 60060 on a matchday. Please provide as much detail as possible. This may include specific seat details if applicable, descriptions of persons involved, and exact words and phrases wherever possible. We recommend that you save the number to your phone and text discreetly to help us challenge bad behaviour at St Mary’s.
Phone – Contact our Supporter Relations team on 02380 711 980. Please leave a message with your contact details if there is no answer so that we can respond to you as soon as possible.
Email – email@example.com
Post – Supporter Relations Team, Southampton Football Club, St Mary’s Stadium, Britannia Road, Southampton, SO14 5FP
Kick It Out – The organisation's Reporting App is available for both Apple and Android devices. Alternatively, their online reporting form can be accessed here, or you can contact them via freephone on 0800 169 9414 or by emailing firstname.lastname@example.org.